Content Design

This unique training programme will teach you how to make sharp presentations, with pertinent, concise yet complete content, wrapped in an appealing story with attractive slides.
Whether you’re presenting market studies to your management team, product advantages to your clients or a new business approach to your colleagues; or whether you’re presenting to large audiences, to small committees or even if you’re just sending out mail shots, this training will fundamentally change the way you prepare and deliver presentations. You will learn how to synthesize your messages in powerful and effective ways; presentations will be more compelling, the audience will be more attentive and more of the message will be absorbed and will stick in their minds.

2 Day Programme Content:

The right presentation for each objective
What makes a good presentation? How do I define my objectives? How do I adapt my presentation to my audience?

Select and structure the content
What should I include and what should I leave out? How do I structure the content to make it concise yet complete?

Craft the story
Learn some of the tricks to transform your message into an interesting, appealing story.

The Elevator pitch
Learn how to summarize your message into a three-minute elevator pitch.

The inevitable handout
Should I distribute a handout? What should it look like? How much information should I include?
What if someone asks to see the content before I get the chance to deliver my presentation?

Visualising your message
Learn how to visualize your ideas, using visual concepts, photos or charts.

Creating slides and hand-outs
Learn how to optimise the way you use text, images, colour, space, animation, etc.
You will also learn how to adapt your slides and handouts according to the situation.

Structure and navigation
How can I structure the presentation and the documents so that they’re easy to understand and navigate through?

Effective and efficient
How should I organize my preparation to make optimal use of my time?
You will also be given valuable and practical tips and tricks on how to optimise the use of PowerPoint.

Over the course of the two days, you will have ample opportunity to apply the methodology to practical exercises and to your own presentation.

Trainers :
Edouard Gruwez